In order to ascertain how successful our class blog is we
can use web analytics to see who is viewing our blog, when they’re viewing our
blog and what content they are viewing. Google Analytics can be used to provide
answers to these questions as they have various functions which display the viewing
statistic of our readers, for example, their click-able heat map shows where our
viewing traffic is coming and their graphing tool allows you to see viewing trends.
In order to make our blog more findable Google analytics suggests
that even small changes such as creating a landing page (this is an entrance
page which sets out to readers what information our blog will contain) can
make a difference. We could use Google analytics to prepare a landing page and within
this page use key words that could draw readers in. With reference to our individual
blog posts, changes such as catchy title headings will make our posts more findable.
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