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Friday, March 16, 2012

Web Analytics


In order to ascertain how successful our class blog is we can use web analytics to see who is viewing our blog, when they’re viewing our blog and what content they are viewing. Google Analytics can be used to provide answers to these questions as they have various functions which display the viewing statistic of our readers, for example, their click-able heat map shows where our viewing traffic is coming and their graphing tool allows you to see viewing trends.

In order to make our blog more findable Google analytics suggests that even small changes such as creating a landing page (this is an entrance page which sets out to readers what information our blog will contain) can make a difference. We could use Google analytics to prepare a landing page and within this page use key words that could draw readers in. With reference to our individual blog posts, changes such as catchy title headings will make our posts more findable.   

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