SMEs...the Innovation!

Small and medium enterprises (SMEs) comprise 99.9% of all European businesses. Such SMEs account for 90% of companies within the publishing sector. Clearly SMEs are pivotal components of the European economy. The importance of SMEs within the publishing sector across Europe has been recognised by political and economical figures.

Government backed and private funding initiatives are being made available to ensure that small and medium enterprises are able to maintain their level of creativity and continue to be the backbone of innovation within the European economy as a whole, but specifically within the publishing sector. “We recognise that by improving the incentives for companies to innovate they will continue to create life-changing products to drive further innovation and growth.” (Cable, 2011)

Evidently with small and medium businesses comprising such a dominant section of European economy, particularly the publishing sector, helping to keep them growing is the key to current media innovation.