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Friday, March 30, 2012

E book distribution models for publishers with particular reference to aNobii.comThis presentation looks at the challenges facing publishers and how they plan to collaborate in order to help each other with the distribution of ebooks.This is a case study on the services provided by aNobbii.com in which I look at the position it takes in the distribution of the ebook market and the integral role of publisher in this model. Anobbi.com are soon to relaunch their social networking site for book lovers and plan to make e-commerce an integral part of their site. New and improved networking features will allow users to go straight from discovering the new book to purchasing it from the same site. Anobii has seen some serious investment from some of the biggest publishers in the country and in return they get to sell their own ebooks direct to the buyers as well as getting access to valuable data on readers' interests and buying habits. This is an ebook sales channel in which the publishers call the shots and have a real stake in its delivery. Whether it will stand up to the competition of Amazon's kindle and Apple's iBookstore remains to be seen. But it is a step in the right direction.



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