Marketing is a vital part of any publishing company and today, the Internet can provide an inexpensive solution for marketing strategy for publishers. Social networking and blogging mean that more often people are sharing their opinions online, and publishers can use these sources to develop their brand and their relationship with consumers. When a brand is mentioned online, whether via a blog, Twitter, Facebook, etc… it is building your awareness of that brand and such marketing is invaluable. It is essentially word of mouth on a huge scale, and any business, publishing or otherwise, that does not create some form of web presence, is missing out on a huge amount of free marketing.
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