My report will look at Cineworld’s new iPad version of their Unlimited magazine, and how it aims to place itself on the Apple Newsstand as a free competitor to paid-for film magazine apps such as Total Film and Empire.
Unlimited magazine already boasts a print version with a monthly 400,000 print run, and a digital web version which has 640,000 subscribers. The creation of Apple Newstand in October 2011, a centralised portal for newspapers and magazines on the iPad, has boosted digital magazine sales significantly. At the same time, Shortlist Media have proved the strength of the ‘free’ advertising powered model for magazines.
Without changing much from their web version, and despite a smaller and less reputable editorial team than Total Film and Empire, Cineworld’s free offering could steal a number of iPad customers from these titles, in one example of the ‘free’ model disrupting magazine sales across the industry.
This looks good. The only suggestion I can make is maybe some sales figures for Empire and Total Film to see how many copies are being sold in comparison to Cineworld's freebie.
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