Further to my post on publisher collaboration, today the Financial Times published an article on the topic, indicating that it is not only trade publishers innovating in this area.
The Association of Online Publishers (AOP) is largely comprised of the digital arms of
traditional media companies including News
International, magazine publishers such as IPC, Bauer, Condé Nast and Haymarket, and TV broadcasters ITV,
the BBC, Channel 4 and British Sky Broadcasting.
The AOP annual census of UK members revealed that 72 per cent of the companies surveyed are either
collaborating and building partnerships with similar publishers, or plan
to do so, as they grapple with the new digital landscape and the challenges arising from the dramatic decline in advertising revenue.
AOP Director, Lee Baker, said “Publishers are coming together to understand how they can work collaboratively, we are seeing more of that on a much
more sophisticated level … lots of businesses are simultaneously moving
into very, very new territory, which is driving this approach.”
The article is available at: http://techcircle.vccircle.com/500/publishers-collaborate-in-digital-drive/
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