For better understanding of the influence of the Internet, especially social media, on our business one needs as much data as one can receive. There is a need for measure of input, engagement of the customer in order to generate revenue. We have a special tools to do so, for instance, Web Analytics can be extremely useful for various types of users; publishers, advertisers, websites owners as well as writers. It can help with estimating how well our content works, if it works at all, by displaying how many visitors our website has received and whether or not they interact with the material. This knowledge can help with improving the content; make it more visible within the network. It is one of the options that help to market our product/service. Learning apps can be a good example. They need a different marketing approach than printed books in order to increase their sales ability. The higher they will be ranked by the search engine the more chances we have to sell them. Findability can be improved by knowing our customers: what they look for, how and where they look for it. Web Analytics or similar tools can be a solution for finding the answer to these questions. The more we know the better results we can achieve.
No comments:
Post a Comment