Strategy

In our lecture on Monday we focused upon strategy.  We defined strategy as not just planning what you are going to do and how you are going to do it, but as thinking about other people’s moves and the possible actions and consequences of those actions.

We looked at how strategy can work at different levels of within companies – from enterprise level right down to individual level, and how strategy relates to the vision, plans and budgets of a company.  Next, we saw how different levels of strategy affects different sections of the company – for example, enterprise level will affect stakeholders, the corporate level will affect the financial aspect of the company, business strategy will be marketing oriented, etc…

Finally, we looked at strategy in relation to the media industry, and saw that media players must compete in three different markets – consumers, content providers and advertisers.