Disruption

In our seminar we discussed business models in greater depth, and the disruption of traditional business models from aggregators such as Amazon and Google.  Companies try to stave off such disruption by ‘being better’ and improving their value proposition. However, many companies end up exceeding customer expectations rather than meet them (Kodak, for example), and thus fail in their attempts to be at the top their game.

Disruption from companies such as Amazon has other ramifications for publishers: for example, in terms of their resources, process and values and the business models that regulate them. Publishers are now having to invest in digital editions and co-editions, in training or hiring staff for digital roles (such as product developers), in new software and in other technological developments.

There are, however, new opportunities for businesses due digital ‘disruption’. For example, there are new and more efficient channels for marketing; external display, video advertising (internal commercial messages), sponsored links, solus-email marketing, Real Simple Syndication (RSS) feeds and so on.