Community not Audience

Our Seminar on the 13 February continued to look at different business modules, the disruptions that can be caused to these modules and the disruptive traps that companies can fall into. In particular we spent some time discussing the possible disruptions that we could forsee to publishers, book sellers and journalists from social media which in turn has changed the way that consumers live. As Michael Skoler notes, the companies that are flourishing in this environment view the consumer as valued members of a community as opposed to an audience. By being a member of the community the consumer can interact with others who share the same interest and organise themselves. Hence by creating this community this provides value to the consumer which in turn contributes to the success of the business.  

                                                                                                   

Nieman Reports including Community Business Model for News by Michael skoler:  http://www.nieman.harvard.edu/reports/article/102622/Community-A-New-Business-Model-for-News.aspx