Business models and disruption

This week we talked about business models and particularly how these are developed within an existing market. It’s important to question why you are developing or innovating in a certain direction. Sometimes people don’t want more, sometimes they want something different. You may exceed their expectations when actually if can disrupt the current market place with something new, the fact that it is different will make it ‘good enough’ to win you custom without it necessarily being ‘the best’. We also talked about how collaboration can be key in this disruption for example the open source models being used by companies such as Facebook to link with companies such as The Guardian Group. Our communication is evolving to be more social, with social networking, so it is perhaps natural that this becomes a viable business model too, or as Michael Skoler calls it: “Connection as a strategy.” (Skoler, 2011)