Strategy discussed at the Digital Editors Network Meeting

Both our lecture and the Digital Editors Network Meeting discussed new strategies that must be implemented for journalist and publishers to survive in the digital market. For example when newspapers and publishers use digital technology is it sufficient for them to reproduce the same newspaper articles or the same books onto their internet website and other digital media? The Digital Editors Network meeting compared the Daily Mail and the Guardian’s approach to this. While the Guardian duplicates the contents of its printed product onto its website the Daily Mail does not; instead the articles on the website supplement the printed product but does not reproduce it. This encourages the reader to read the printed product and engage in activities in digital media. This also reiterates what we discussed in our previous lecture; that in future we must engage the reader and not just see them as an audience to be lectured at.