During Monday’s seminar we discussed business models and the fact that the aim of business models is to make a profit and create maintainable revenue streams. This brought us to the value proposition, which is at the centre of these models. We discovered that the value proposition involves all of the company’s products and services, and must give the consumer something unique that will solve a particular problem. If the value does this, it will then create demand.
In the seminar we also looked at the difference between Innovation and Entrepreneurship. Innovation is the actions which prompt change in a business, whereas entrepreneurship is the mind-set which drives the change.
Finally, we discussed the value proposition of our module blog. We noted that the blog might be used as a form of advertising ourselves, our knowledge and our skills, and that whilst it would be useful and build up a research base just for our own use, we would also like to see it being accessed by other students of Publishing and Business, authors and industry professionals as feedback and experienced views from these groups would be very useful.
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