TREND is an online magazine
which will generate income through subscriptions. The content of the magazine
is specifically based in the north-west region of the UK and will feature local
issues that affect 18 – 30 year olds living and working in this area. The
magazine will be focused on social and cultural events, activities and places
to visit with an easy to use listing system that will make planning a day or
night out in the north-west easy and accessible.
TREND will look for
independent businesses in these locations that provide quality services but are
often overlooked due to mainstream businesses taking their customers. TREND
will review these businesses to allow customers a real insight into what each
provides.
TREND will also offer local
offers and deals, as an incentive to subscribe to the magazine and also to
generate interest in the local areas that it covers. It will be a magazine that
caters for more than one age range so that students will find it as useful and
functional as young professionals. This will be a big focus for TREND, as the
economic position of 18 – 30 year olds can differ greatly due to varied careers
and education choices.
Social media will be a massive part of the brand, Twitter and Instagram will offer immediacy and allow customers to be involved with TREND and its content 'as it happens' whilst Facebook and Pinterest will promote material after it has been published. TREND will put emphasis on building that relationship with its customer so the brand is formed by their input and really concentrate on what they want to see in the magazine.
The magazine will focus on Manchester, Liverpool, Blackpool, Lancashire and Cheshire and so will cover a wide range of up and coming locations throughout the north-west, particularly because BBC have now relocated to Media City in Salford and job opportunities are much more varied and prosperous.
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