PictureShow Magazine

Pictureshow and the allied Pictureshow brand were established in 2011, initially as a free digital film publication and portfolio site. In January 2013 Pictureshow and Pictureshow Magazine became a Limited Liability Companies with the trade numbers 08315090 for Pictureshow ltd 08315101 and for Pictureshow Magazine ltd. As time has moved on the brand is increasingly used for freelance work and has a great deal of potential to move into other areas, the following business plan is to demonstrate how best to do this and how to maximise profits at every opportunity while innovating within the brand. Pictureshow had worked hard to create an old fashioned aesthetic to ally itself with an older style of journalism while simultaneously embracing new technologies. Avoiding celebrity tittle tattle, instant news and gossip Pictureshow takes a wider view of film journalism. The art deco logo evokes a feeling of cinema theatres and not multiplexes. The name, Pictureshow, immediately conjures up images of the early days of cinema, before VHS, DVD and On Demand services. Through networking at Festivals and film events, raising awareness of the brand has gone hand in hand with raising awareness of the magazine. In researching our brand we found that Picture Show was a British film magazine that ran from 1919 to 1960, though the company name now belongs to Joshua Hammond. The potential to build on the brand is clear and we would like Pictureshow to be a reliable destination for readers, advertisers and the media.