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Monday, December 16, 2013

Comicate Magazine

Who We Are

Comicate is a brand which has two extensions. One is the website which holds competitions with incentives of winning electronic gadgets, and second Comicate is the name of our magazine which will feature winning designs of competitors. It is a company for creative individuals with a passion for animation, journalism and creative writing. We want to be regarded as a prestigious magazine, and a feature published with in this magazine is considered of a high honour to everyone in the UK.
The timing is right for starting Comicate because animation, design, content and story telling plays a huge role in everyday life, as well as in the work place. More than 3000 People in the UK sign up to a creative course and then find that there are no communities for them to engage with, or compete in. This is where Comicate comes in, and will fill the gap in the market for those with creative passion.
Saima Omar, the sole trader and the owner of Comicate has worked in a high-pace customer facing roles in retail customer service and sales for over five years. She has studied English Literature and Language at degree level and is doing a Masters in Magazine Journalism. she has knowledge of how a magazine publishing business works, revenue models, magazine content, law and also literary aspects of themes, story telling, writing prose and so on. management team has a strong mix of business, financial, and mechanical experience that will ensure a great investment and the overall success of the venture.

Magazine publishing is a high profit and high margin business. Therefore the main way to succeed at this is through good marketing. Comicate has made sure it has a extremely purposeful multi-dimensional sales and marketing arrangement to construct its total circulation base rapidly.
The magazine will be printed on matte paper, 78 pages, contemporary in appearance and appealing to many creative people. Quality art and written content is the constant goal of this magazine. The magazine will be entertaining and thought-provoking. It will appeal to a broad artist and journalistic readership. No magazine like it is available today.
Pricing of our products must remain initially competitive with our rivals. The price of a copy of the magazine will be £2.50 for at least the first year before the price will be reassessed.
The revenue forecast represents the business scaling up sales quickly in the first year as the UK community recognizes the high quality of the magazine it produces, the prestige surrounding a feature in the magazine and the prize incentives that are to be won.
What We Sell
Comicate sell competition entry for a chance to win an electronic device/gadget. They sell a magazine for animators, designers, creative writers and journalists. They also sell advertising for other businesses with in their magazine and website. When the business in up and running and a bit of profit is made Comicate will sell printed personalised merchandise such as keyrings, t-shirts and mugs.

Who We Sell To

Our market analysis looks at potential customers and potential business. Comicate explored the market segments, their needs, and did a marketing analysis. The need for this venture was looked at first. Does the UK need a creative magazine for animators, journalists and story-tellers? The answer was a resounding yes.
Once the need was established, Comicate needed to analyse the make up of its customers, who and how many. Who is the potential customer? How many potential customers are there?
Once it was determined that there was a need and who the customer is, the next step was to figure out how to make them Comicates customers. How do we get the potential customer to visit our website, and buy our magazine?
There is a movement towards horizontal integration as Comicate will provide events every so often so this can include industry professionals wanting to get involved with Comicate. The main target market is students and those people who are learning or practicing their creative hobbies. It will be a specialist interest magazine with several interests combined with in its 78 pages.
Financial Summary

Financial Highlights 


Comicate will fund its launch largely though its own cash reserves and a loan for the start up of the website, marketing, advertising and magazine printing.

Financial Highlights by Year.





 No net loss was projected.

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