The North West Fashion Network is a new non-profit social enterprise, designed as a support service for students and graduates from the region; who have an interest in fashion or perusing a career within the sector. The company website and social media platforms will act as an online community offering; career advice and guidance, competitions, events, work experience opportunities and local fashion related job vacancies.
The main objective of the social enterprise is to support students and graduate, in order to tackle the current high levels of unemployment; particularly effecting females and those studying creative and / or art based subjects.
The North West Fashion Network will promote external fashion related companies, competitions, job vacancies, work experience opportunities as well as upcoming events. However, will also provide its own careers advice, run careers seminars with industry speakers, competitions, events, short courses and work experience schemes.
The main primary income for the company will be from membership fees with different levels of subscriptions starting from £18. Members will be able to access different information depending on the subscription type and the profit made from subscription fees will be put back into the company and spent on other services.
The most effective forms of promotion to connect and communicate with the North West Fashion Network’s target audience would be digital and / or social media including; the company website, e-newsletter, Facebook, Twitter, Instagram, blog page and YouTube channel. These methods are not only effective in communicating with the company’s target consumers but they are also timely, cost effective and provide instant feedback.
As the company grows it will be possible to add additional services to match demand, for example; a print North West Fashion magazine, North West Fashion awards event or even regular networking meetings for members.
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