Art is an integral aspect
of life and can be found all around us. Contemporary art is one field of art
currently being embraced in the Ghanaian society. In view of this, research
shows that there is currently no art magazine produced in Ghana for the
Ghanaian society. Also, there is a gap
in the market for a product that brings together well established artists and
upcoming artists in Ghana.
The Today’s Artist
Magazine is a unique magazine with the sole purpose of promoting upcoming
artists in Ghana located in senior high schools and fine art colleges within
the country with the hope of bridging the gap between them, professional and
well established artists. It would not only contain artworks but also provide
relevant news, advanced notice of upcoming events, be it social or educational
activities and pragmatic real world advice about course structure and career
development related to the broad field of art.
This magazine would be
produced every other month, i.e. six copies a year. Five hundred copies would
be produced and sold for the first edition with a thousand copies for each
edition in the subsequent months for the first year of production. The initial
startup capital would be funded by Jay-Ford Group of Companies as the Today’s
Artist Magazine is one of their products. The inclusion of adverts in the
magazine would be another source of revenue generated for its production.
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As Ghana gradually
embraces contemporary art as a prestigious career, more people in Ghana would
be interested in art. This would increase the current market for the Today’s
Artist Magazine. Sales are expected to rise by the second year of production.
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