Musical Tots - Music Magazine for Children

The Queen’s composer, Peter Maxwell Davies, has recently spoken out against the UK’s education system and its “elitist” dealings with classical music. This, alongside shocking claims from 2012 OFSTED reports that "one in five of the schools visited were judged inadequate for music”, the current climate for classical music is shaping up for a bleak future. The lack of musical education in primary schools is cutting off the musical future, and without intervention at these early stages, classical music will simply be a thing of the past for the younger generations.

 Musical Tots is a classical music magazine for primary school children in the UK. It is a fun, vibrant magazine that aims to educate children about music in an exciting, innovative way. Musical Tots is a response to criticisms in the press that classical music is too elitist and strives to overturn the idea that classical music is only for a minority. The magazine will aim to present classical music in a way that targets the stories behind the music and encourages children to make intelligent links between different creative arts.

Musical Tots will be sold directly to primary schools in its first year before expanding to a supplement in another publication in alternate months. In its third year the magazine will reduce its production as a supplement to one magazine quarterly whilst developing as a magazine on the newsstand and with subscription.

The magazine will be sold for £5 per issue and with advertising as another revenue stream, it will make a profit of £1,414 end the end of its first year. As the sales increase, the price of the magazine will decrease to be more competitive. Total profit at the end of Year two will be £19,500 and £33,871 at the end of its third. 

The magazine is a brand and has the scope to expand into a number of different fields. Once established as a brand, I intend to expand into podcasts, CD audio books, print books and perhaps even a television channel. 

Musical Tots is a breath a fresh air that allows young people to engage with a subject too often deemed to be stagnant and old fashioned. This magazine will nourish the imagination of children and restore the beauty of one of our most ancient art forms.