Who We Are
Lost
and Found London is a magazine aimed at international students in London. Due
to be launched in July 2014. With
ten years experience in teaching international students I know their needs
and interests well. I have a good working knowledge of online journalism
ensuring that I am well placed to create the content for this magazine and
its online presence.
What We Sell
Lost
in London is a monthly magazine of 24 pages. It will contain culture,
fashion and events listings. It will look cool and trendy and ensure that
it is a must read for any student in London. There will be articles about
what is happening in London and the UK.
The
content will be supported by a strong online presence including a mobile
friendly website where students can find interactive links and vocabulary games
to help reinforce their learning. There will be forums where students can buy
and sell and find accommodation.
There
will be social media sites where students can form and maintain networks and
make friends.
There
will be opportunities for students to contribute to the magazine by writing
articles, providing photos and design pages.
A key element of the magazine is its tie with Lost in London, the biggest international student events planners in London. With links to over 50 schools in London, they will help to distribute the magazine. Events will be listed in the magazine and photos of students attending them will be included in future magazines.
A key element of the magazine is its tie with Lost in London, the biggest international student events planners in London. With links to over 50 schools in London, they will help to distribute the magazine. Events will be listed in the magazine and photos of students attending them will be included in future magazines.
Who We Sell To
The
magazine is aimed at the thousands of international students who come to study
in London each year. The UK Council for International Student Affairs puts the
figure at over 100,000 international students studying in university in
London. When we consider that there are over 100 private language schools
in London, each with a few hundred students then the demographic is at least
twice this number.
The
tightening of visa restrictions means that the majority of these students are
well off and have disposable incomes.
They
enjoy shopping, fashion, and socialising.
Financial Summary
Financial
Highlights
Lost
and Found will be competitively priced at £2.50 a copy. This will ensure
that the business turns a profit from the first year. If we sell 2000
copies in the first month and sell more at increments of 250 a month until
reaching 5000 copies a month by 2016.
In
the first year 2015, we will make a profit of just under £25,000. In 2016 this
will rise to £60,000 and in the year 2017 it will be around £70,000
<
No comments:
Post a Comment