On Monday we all gave short presentations about our business plans to the class. This was a very useful lesson as we all got individual feedback on our ideas and had the opportunity to change anything that was needed before the final deadline. It was very interesting to see what everyone had come up with and listening to all the other ideas sparked ways to improve my own plan.
My idea is a magazine targeted at female film students. It would be a monthly publication featuring reviews and case studies, but also in depth looks at potential university courses within film around the world. There are no magazine currently catering to female film fans, nor is there one targeting the film industry in this way. I have decided to propose this as there is a distinct lack of powerful women in the film industry; In 2012, women made up just 9% of the directors of the top 250 domestic
grossing films of the same year. In behind-the-camera roles women are most
likely to be producers, however, as the prestige of the producing post has
increased, the percentage of women fulfilling the role has decreased. At the
2013 Oscars, only 35 women were nominated for awards compared to the 140 men
across the 19 categories. My magazine aims to highlight this injustice and set out to create equality within the industry.
The feedback I received was incredibly useful and pushed me to alter several aspects of my business plan, such as the target reader and most notably, the name. Originally called Pretty Little Things, it was clear that this caused some confusion as it wasn't initially clear what the magazine was about. So I have renamed the magazine Femme Fatale, a clearer name that is directly linked with both the film industry and women.
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