For my business proposal I have created the outline for a digital company which develops e-books in a new multi-path format. Utilising the multi-path features of the choose your own adventure series, Boston books will be at the forefront of developing customisable e-books, hosting them online and providing customers with a format to read them on via App based services. The basis for the business stems from a want to step away from the traditional conventions of literature, instead allowing customers to choose their own path along the story. By making the company customer orientated the hope is that customers will be able to modify and change the e-books to their own tastes
In addition to this customisation, the business is unique with its approach to pricing, customer will be charged for e-book downloads however additional feature such as chapter selection and artwork is available as downloadable content at an additional cost. these initial costs are set at a low threshold meaning customers will purchase on impulse due to the perceived cheapness, this has been done to allow a steady flow of extra income for the business as its writers without scaring customers away with large upfront costs to purchase the book
Overall I feel the business has great potential and would be an area of interest for me to look into and develop at a later date.
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