(Note: Rob was unable to access the blog, so he asked me to publish this on his behalf)
Publishing is changing! Be it through technological
innovation, socio-cultural changes within society, economic factors or through
political ramifications of the prior mentioned elements, the basic business
model of the publishing industry is becoming as outdated and exhibited so, as
the Caxton press or even Guttenberg’s pioneering creation.
But
where is the new markets and profit to be made in this creative industry?
Failure to innovate leads to stagnation and eventual collapse, whilst
pioneering new and uncharted grounds can lead to investment in ideas and
technology, which, despite initial successes can fail to appeal to the majority
of the primary audience, resulting in all charted ground lost, or at the mercy
of those following in ones footsteps. The current thorn in the side of
publishers appears to be that of E-book publishing and the spectrum of follow
up questions which come thick and fast at the mentioning of this
touchy subject. What format? Where to sell them? Sharing rights? Cost? User
generated content? Book or game?
Through
looking at the available data, it is impossible to hypothesise a definitive and
profit making business model, yet the time has come for publishers to begin the
steady transition into the brave new world of the 21st century and
the technological updates and lifestyles which have revolutionised various
other sectors of the entertainment industry.- Robert Boston
No comments:
Post a Comment