Technology and consumer behaviour effect the publishing industry on a macro and meso level and it is vital for media entrepreneurs to create innovative business models which learn from the failures and successes of other businesses. For example, Spar, like the Co-op and Martin McColls before them, have recently installed ‘Amazon lockers’ at nine of their stores which allow customers to collect Amazon purchases at their convenience.
A key issue regarding the current
digital publishing market is the value placed on digital content. Rather than
purchase a physical magazine or newspaper it is more convenient for a consumer
to access specific information digitally. Similarly, much of the book industry
is free as consumers can loan physical books from the library or friends and it
is possible to search and access specific e-book content for free online. It is
difficult for book publishers to add value to digital content due to its
immaterial nature and an absence of a standard or minimum e-book pricing
system. For instance, e-books priced at just 20p are currently dominating
Amazon’s Kindle store.
No comments:
Post a Comment