Digital Media in the Publishing Industry

Reading alone has become as old-fashioned as print itself. Thanks to the growth of technology, readers are now seeking to form online communities around their favourite authors and books. The politics of piracy that have plagued the music industry with the growth of digital has been suggested as a similar threat to the print industry. However, by embracing  this change, we have created a whole new way of enjoying books, not threatening them. Ranging from the ‘sticky websites’ Hollander uses to describe online forums and websites, to everyday social media, the e-book allows its readers to post information, thoughts or even share books themselves online, transforming the art of reading into a new, sociable experience

The current economical climate goes hand in hand with technological aspects of today’s society. Reduced print circulation and general income alongside price rises has forced the publishing industry into seeking innovative ways to get their materials read, and still make a profit. Online publishing reduces the costs incurred when producing material in print. Digital media is not only cheaper than print, it is more accessible and user friendly. (World Newsmedia Innovation) The convenience at reading materials on the go can result in clawing in an unexpected  reader, in addition to saving on expenditure.

Furthermore, the social habits of consumers has changed considerably in this new digital age. Hollander also discusses the constant need for innovative concepts and ideas, leaving customers craving the next big thing. This fast-paced, instant culture has developed a need for us to have the newest craze as soon as possible, and this is what digital was created for. E-books mean that customers no longer have to wait, or leave the house to buy the next best seller: it’s already there. 

Technology is the driving force behind the key changes in the publishing industry. The need to create new technologies, or to use existing ones in an innovative way has become the focal point of our society, the publishing industry no less. In a world where nothing exists if not on a screen, books have had to reinvent themselves to reach a wider audience. The invention of e-books, in addition to online publications has not only kept the industry up to speed with the rest of the world, but it has also created a new way to access our most valued materials.