The Blizzard
I was asked at the end of my presentation on Monday whether I thought that The Blizzard could provide a business model the future for print magazines and newspapers. For newspapers I don't think so, the reason the The Blizzard does well in print is because it is collectible, which in turn is due to the high standard of writing in it. Newspapers are brief and disposable, the opposite of what The Blizzard represents. The collectible and book-like nature of the publication is what drives fans to by the hard copy. Which is why it works so well as a magazine. I believe it could offer an alternative to print magazines that are struggling to maintain their sales as there is a sense of desire created around owning a hard copy. It's something they can put on their bookshelf and be proud to say they're a fan of. The Blizzard is so highly regarded by its fans that they are willing to pay more than the minimum spend in the pay-what-you-want basis, on both the hard and digital copy, making it a profitable business innovation.
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