For this case study , I chose to analyse Unbound, an innovative publishing company that "... puts the power of publishing in the hands of authors and readers." Unbound use the pledges of customers to fund book projects and when 100% of the funding has been made Unbound take the cut for their service.
The main innovation that I found was that Unbound have found a cost effective way to cut out the traditional use of the publishing house and still give the customer what they want. There is still clearly a need and a want for books but Unbound have just found a way to cut out the costs of advances, staffing and print runs.
Although there have been more failures than successes, this company is still in its early stages. I find it to be incrementally innovative and find that publishers should be looking to companies like Unbound to find new strategies to survive.
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