In the World News Future and Change Study, editors and publishers indicated they were looking to invest more in new digital media revenue streams and less in production costs, however there are alternatives than forecasting the death of print media. In an article in a print and digital magazine called What’s Next, Andrew Losowsky says the future of print is actually in digital. Self-publishing sites such as www.magcloud.com offer options to combine digital platforms and print to create runs of magazines up to the number of people who order them. This form of bespoke printing may not work on such a large scale right now, as it is used more for short-run print products, but the concept could be adaptable.
The important point is that print and digital don’t need to be opposing forces, but can and should work in tandem. In the article, Losowky quotes Russel Davies, “Print has evolved over hundreds of years to be exactly how we want to read. Screens are way better at many things. However we’ll use screens for those things, and keep print for the things it does best.”
What's Next, Issue 2 Collaborate, Digital Edition <http://www.whatsnextmagazine.net/wp-content/themes/sappiwhatsnext/assets/downloads/issues/whats-next-magazine-issue-2.pdf> [accessed 22/01/2012]World News Future and Change Study, World Association of Newspapers and News Publishers November 2010 <http://elearn.uclan.ac.uk/webct/urw/lc693393467011.tp693393503011//RelativeResourceManager?contentID=699075264021> [Accessed 22/01/2012]
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