Visiting the London Book Fair proved to be a fascinating experience which gave me an interesting insight into the book industry. Simply walking through the vast Earl’s Court arena provided a really good visual representation of what the book business is now comprised of. Instead of just being aisle after aisle of publishers, it was instead a diverse mix of publishers, printers, distributors, author services, software companies, electronics companies, and more, all operating under the general umbrella of “book business.” From an entrepreneurial perspective, it demonstrated just how much opportunity one product can provide and it was fascinating to see just how many products, services and businesses have sprouted from one original 500 year-old product – the printed book.
It was also
interesting to see that despite the huge number of companies present, there was
still a whole host of new businesses attempting to stand out and get their
products noticed, in a sea of heavyweight competitors. What will be particularly
interesting is to go back again next year and see how many of these businesses
have survived to make a return visit.
No comments:
Post a Comment